McLaren comes to Toronto
6th August 2010
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As McLaren Automotive moves toward the launch of the MP4-12C, plans are proceeding to have Pfaff Automotive Partners represent McLaren in Canada and the Toronto area. The proposed location for the dealership is at 33 Auto Park Circle, Woodbridge, Ontario with anticipated opening in summer, 2011.
“For more than 45 years, Pfaff has been bringing Canadians and great cars together. Canadian drivers have long been captivated by the McLaren brand and its status as a world leader in building performance vehicles. We are honoured to be bringing McLaren to the Canadian market,” said Christopher Pfaff, President of Pfaff Automotive Partners. “As the sole Canadian retailer for the McLaren launch, we will be building on our foundation as a premier luxury automotive retailer. We are looking forward to an exciting partnership with McLaren.”
McLaren Automotive has a rich and seamless heritage in producing premium sports cars for the road. The McLaren F1 road car, which was launched in 1993, set the world land speed record for a production car, and is regarded as one of the best examples of supercar exotica. The Mercedes-Benz SLR McLaren, one of the fastest cars on the streets, is also the most successful supercar ever in its price bracket. The manufacturer is now developing its own retail network with a product lineup to challenge the very best sports cars on the market.
“We were very aware that however well the 12C is designed, however meticulously it is assembled, and however rewarding it is to drive, McLaren Automotive objectives could not be met without a network of partners that shared our values,” explained Antony Sheriff, Managing Director. “Driving a great sports car is only part of the experience of owning a McLaren. The level of care and support that our customers get after they buy the car is just as important as a fast lap time. We are confident that we have chosen the finest group of partners in the sports car sector in the right locations.”
With an anticipated summer 2011 launch in North America, the 12C is the first in a range of high performance sports cars from McLaren Automotive. Along with future models within the range, it will challenge the world’s best sports cars, benefiting from the expertise and virtuosity of the McLaren Group.The 12C is set to re-write the rules of sports car design through Formula 1-inspired engineering, a revolutionary carbon fiber MonoCell chassis, and an absolute focus on efficiency and quality. It represents ‘pure McLaren’; from unique engineering to bespoke design where everything is for a reason.
“There is a lot of anticipation for the MP4-12C,” said Pfaff. “Our team is poised to provide a purchase and ownership experience that Pfaff customers have come to know and that is as extraordinary as the legendary 12C.”
For more information on McLaren Automotive and its vehicles, please log onto www.mclarenautomotive.com. To receive more information on Pfaff Automotive Partners, please call 416.930.3554 or log onto www.pfaffauto.com.
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